Great article by Darpan Munjal focusing on the customer experience of the webstore. It is really amazing how small usability improvements can raise the conversion rate.
The main reasons higlighted in the article are –
- Poor usability of the web store – Requiring registration and asking unnecessary information from the customer. Poor categorization of products on the website. Unclear language on product description etc.
- Lack of product reviews – Or lack of credibility on the product reviews.
- Perceived lack of security on the website
Some of these are easy to fix and fixing them will greatly help improve the conversion ratio of your ecommerce webstore.