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	<title>Ordoro blog &#187; Case Studies</title>
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	<link>http://blog.ordoro.com</link>
	<description>a practical blog for small business ecommerce merchants</description>
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		<title>How personal should your shipment notification email be?</title>
		<link>http://blog.ordoro.com/2010/05/27/how-personal-should-your-shipment-notification-email-be/</link>
		<comments>http://blog.ordoro.com/2010/05/27/how-personal-should-your-shipment-notification-email-be/#comments</comments>
		<pubDate>Fri, 28 May 2010 04:03:33 +0000</pubDate>
		<dc:creator>Jagath Narayan</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[email language]]></category>
		<category><![CDATA[order fulfillment process]]></category>
		<category><![CDATA[shipment notification email]]></category>

		<guid isPermaLink="false">http://blog.ordoro.com/?p=539</guid>
		<description><![CDATA[Most small business ecommerce merchants send automated emails to their customers to notify when an order ships. How personal should you make those emails? Here is an example. (via 37Signals) Do customers like such personal language in the notification email? The opinion seems to be mixed according to the people who commented on the blog post. Some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Differentiate through product packaging &#8211; The Pangea story</title>
		<link>http://blog.ordoro.com/2009/12/29/differentiate-your-product/</link>
		<comments>http://blog.ordoro.com/2009/12/29/differentiate-your-product/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:05:10 +0000</pubDate>
		<dc:creator>Jagath Narayan</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[carton]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[pangea organics]]></category>
		<category><![CDATA[seed implanted]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[understand the customer]]></category>

		<guid isPermaLink="false">http://blog.ordoro.com/?p=227</guid>
		<description><![CDATA[How do you stand apart if you are selling just soap? How do you differentiate yourselves from the dozens of other soap sellers? The key to selling anything is to first identify a small group of customers, and to then offer them something that is better than what they can otherwise have. Marketing experts call [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>On free shipping, women customers, and measurement-driven-marketing</title>
		<link>http://blog.ordoro.com/2009/12/21/on-free-shipping-etc/</link>
		<comments>http://blog.ordoro.com/2009/12/21/on-free-shipping-etc/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 22:36:15 +0000</pubDate>
		<dc:creator>Jagath Narayan</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[Webstore]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[free shipping]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[small busine]]></category>

		<guid isPermaLink="false">http://blog.ordoro.com/?p=216</guid>
		<description><![CDATA[Recently, I read an interesting interview of Patrick Byrne, the CEO of Overstock.com. He suggests that women customers (presumably on his site) are more sensitive to shipping charges than men. He also suggests an interesting way to offer more free shipping - Women [customers] care about the two primary things, the shipping cost and the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Niche market places competing against Amazon, eBay</title>
		<link>http://blog.ordoro.com/2009/12/09/power-to-niche-marketing-startups-going-after-ebay/</link>
		<comments>http://blog.ordoro.com/2009/12/09/power-to-niche-marketing-startups-going-after-ebay/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 22:28:05 +0000</pubDate>
		<dc:creator>Jagath Narayan</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://blog.ordoro.com/?p=119</guid>
		<description><![CDATA[Wall Street Journal reports the story of a few startups that are competing against eBay. These companies do it by choosing a niche and then differentiating within that niche via a higher quality service. Here are the sites listed in the article &#8211; and the niche they specialize in. Gazelle.com &#8211; Used gadgets (iPods, Laptops) at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to generate $50 million in revenues selling window blinds online?</title>
		<link>http://blog.ordoro.com/2009/12/06/how-to-generate-50-million-in-revenues-selling-window-blinds-online/</link>
		<comments>http://blog.ordoro.com/2009/12/06/how-to-generate-50-million-in-revenues-selling-window-blinds-online/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 18:49:02 +0000</pubDate>
		<dc:creator>Jagath Narayan</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Inventory]]></category>
		<category><![CDATA[Webstore]]></category>
		<category><![CDATA[benefits of blogging]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[form relationships]]></category>
		<category><![CDATA[niche webstore]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[remarkable content]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[understand the customer]]></category>

		<guid isPermaLink="false">http://blog.ordoro.com/?p=74</guid>
		<description><![CDATA[Here is a revealing interview with the founder of Blinds.com. The webstore was launched in 1996 to sell window blinds online and today earns $50 million in annual revenues. And all of that with zero debt, and zero inventory. Remarkable! My key take aways from the 7 page interview are - &#8220;We focus on customer [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Spend $10 and achieve up to 30% reduction in charge backs</title>
		<link>http://blog.ordoro.com/2009/11/30/spend-10-and-achieve-up-to-30-reduction-in-charge-backs/</link>
		<comments>http://blog.ordoro.com/2009/11/30/spend-10-and-achieve-up-to-30-reduction-in-charge-backs/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 02:17:44 +0000</pubDate>
		<dc:creator>Jagath Narayan</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[37signals]]></category>
		<category><![CDATA[charge-backs]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[fraud]]></category>
		<category><![CDATA[save money]]></category>
		<category><![CDATA[Webstore]]></category>

		<guid isPermaLink="false">http://blog.ordoro.com/?p=46</guid>
		<description><![CDATA[Yesterday, I wrote about a WSJ article on charge-back related fraud. Later on, it occurred to me that some of the charge-backs by the customers may be unintentional, caused by the customer not recognizing the vendor name / transaction in the credit card statement. One of the stories in the article hints at such a [...]]]></description>
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		<slash:comments>1</slash:comments>
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