American Express today announced a new solution for online invoicing and payment. There is a short video on the Open Forum website explaining the solution. AcceptPay is an online invoicing and payment solution that offers simple, automatic invoicing and tracking, as well as multiple payment options – major credit…
Following are our 10 most popular blog posts from last year – based on page views. Thank you to all our readers for the continued support. On free shipping, women customers, and measurement-driven-marketing : Statistics on free shipping policies for ecommerce merchants. Article also discusses the large percentage…
The original article is behind the pay wall. You can access the Comscore press release mentioned in the article here. Below are my findings from the two articles – Online sales for the 2009 holiday season (November 1 – December 24) was $27 billion. This is a 5%…
How do you stand apart if you are selling just soap? How do you differentiate yourselves from the dozens of other soap sellers? The key to selling anything is to first identify a small group of customers, and to then offer them something that is better than what…
Just yesterday I wrote about some of the leading ecommerce stores being down during the holidays. This just in. The Yahoo! Stores has been down since about 3:00 pm PST today. For latest news go to Yahoo! Small Business System Status web page. Update: Yahoo reported that this issue…
Amazon, Wal-mart and Gap were all affected by a hacker attack on the west-coast internet traffic. Folks attempting last-minute shopping at Amazon, Wal-Mart, the Gap, and the travel site Expedia were ankled by outages and slow web browsing as a result of the DDoS attack. Other websites impacted…
Here is a slide show that explains search engine optimization in very simple terms. Well written and comprehensive. If you are a newbie to SEO, this is a good place to start.
Here is a 2 minute video mashup, from Inc magazine, of a collection of interviews about marketing. My favorite is the quote from Tony Hsieh of Zappos. Zappos – the hot e-commerce company with 11 million customers – was acquired by Amazon recently for a valuation of $928…
Recently, I read an interesting interview of Patrick Byrne, the CEO of Overstock.com. He suggests that women customers (presumably on his site) are more sensitive to shipping charges than men. He also suggests an interesting way to offer more free shipping – Women [customers] care about the two…