This is a no-brainer for every ecommerce merchant. Upload your product information into Google Product Search. It’s free, and will improve the chances of your product showing up during Google search.
Google Product Search lets online shoppers compare products and their prices across multiple online retailers. Some of the new features introduced in November 2009 are -
Tags:ecommerce·products·Sales and Marketing·SEO·small business
Here is a slide show that explains search engine optimization in very simple terms. Well written and comprehensive. If you are a newbie to SEO, this is a good place to start.
WebsiteGrader.com is an easy to use, free, quick health checkup for the SEO rank of your website. Their algorithm identifies the low-hanging fruits than you can easily pluck, to take your site ranking up a few notches.
But just like many things in life, this one too should be used in the right context. Use WebsiteGrader as a beginning, but not the end of your webstore optimization process. There are many things that a real human SEO consultant can offer that a tool like this cannot.
“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.” — Albert Einstein (or whoever said it)