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Effectively Managing Customer Returns

After the holiday excitement and the rush of retail customers and sales, store employees and managers aren’t able to simply relax and bask in the afterglow of the holiday spirit. Instead, they need to stay on their game – now comes the advancing tide of gift returns! In fact, the Christmas gift return season is […]

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Push vs Pull Marketing Strategies

Knowing the difference between push and pull marketing strategies is important when considering how to market your new product. If you are not careful in choosing the correct strategy for your product, your budget could take a big hit. When used correctly, your strategy can create consumer demand and effectively increase revenue. A push promotional strategy […]

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Perceived Value Pricing

Simply put, perceived value pricing refers to the buyer’s perception of a product’s value and how much they are willing to pay for it. A customer’s opinion of your product is more important to them than your product is so knowing what your customer’s needs are will bring you a long way in understanding how […]

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Your New Year’s Resolutions

With a new year comes a new chance to improve, and that applies to our business lives too! January is the perfect time to get a fresh start and think about how you can grow your e-commerce business in the coming year. If you need some help getting started, here our top 5 New Year’s […]

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Who’s your Product Champion?

A product champion is someone who sees value in a product, and creates and develops the product in a systematic fashion. The product champion entices decision makers to invest, sell or promote the product. The product champion also keeps the product in consumer’s minds. So what kind of person becomes a product champion? Passion for […]

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Ten Tips to Acquired Knowledge

It’s never too late to acquire new knowledge that you can apply to your small business. As long as you have the ability to retain information, you have the opportunity to acquire knowledge. You’ll be amazed to find that the older you get the more you want to learn. Quite a change from being forced […]

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How do you charge your customers for shipping costs?

  When some one visits your store, the price tag is usually one of the first things they will notice. This is especially true in the online world where your competitors are just a few clicks away. Pricing strategy is an important of your business’ overall strategy and can affect everything from revenues to customer relations. If […]

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A Look at Carriage Costs

In shipping terms, carriage cost (commonly known as the freight cost) is the expense incurred for the moving of goods from one location to another. In most cases, carriage cost is discussed in context of an order transaction between a buyer and a seller. Before a carriage cost can be determined, unit costs and trade prices […]

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Which is Best: Bulk Freight or Shipping?

Knowing the difference between the terms freight vs. shipping will assist you in choosing the best method to ship your products. The only real difference between the terms freight and shipping is the way it is recorded for accounting purposes by the seller, the shipper and the buyer. The term “shipping” is typically reserved for […]

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Does shipping insurance make sense for your business?

Goods in transit can be easily explained as a product, merchandise or goods that have departed its original location and are in the process of reaching its new destination. In other words, the seller has shipped the items to the buyer but the shipment is still en route. Ownership of goods in transit typically remains […]

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