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After the holiday excitement and the rush of retail customers and sales, store employees and managers aren’t able to simply relax and bask in the afterglow of the holiday spirit. Instead, they need to stay on their game – now comes the advancing tide of gift returns! In…

Knowing the difference between push and pull marketing strategies is important when considering how to market your new product. If you are not careful in choosing the correct strategy for your product, your budget could take a big hit. When used correctly, your strategy can create consumer demand and…

Simply put, perceived value pricing refers to the buyer’s perception of a product’s value and how much they are willing to pay for it. A customer’s opinion of your product is more important to them than your product is so knowing what your customer’s needs are will bring…

A product champion is someone who sees value in a product, and creates and develops the product in a systematic fashion. The product champion entices decision makers to invest, sell or promote the product. The product champion also keeps the product in consumer’s minds. So what kind of…

It’s never too late to acquire new knowledge that you can apply to your small business. As long as you have the ability to retain information, you have the opportunity to acquire knowledge. You’ll be amazed to find that the older you get the more you want to…

In shipping terms, carriage cost (commonly known as the freight cost) is the expense incurred for the moving of goods from one location to another. In most cases, carriage cost is discussed in context of an order transaction between a buyer and a seller. Before a carriage cost can…