Target’s third-party marketplace, Target Plus, has been the quiet kid at the back of the class—well-behaved, well-dressed, and not trying to start a fight with Amazon. But with the Target Plus Marketplace Expansion now underway and a $5 billion GMV goal in sight, that could mean a whole new playing field for sellers.
From Invite-Only to Big-Time Ambitions
Launched in 2019, Target Plus isn’t a free-for-all. It’s an invite-only marketplace, which means no fly-by-night sellers or bulk mystery boxes from who-knows-where. Target has been curating its third-party lineup with care—think of it like a boutique inside a big-box store.
But with over $1 billion already moving through the platform and plans to grow that fivefold? They’re about to turn up the volume.
What’s In It for You?
If you’re an eCommerce seller with a quality product and strong brand presence, Target Plus Marketplace Expansion, might just be your next big move. Here’s why it’s worth keeping on your radar:
- Less Noise, More Visibility – Because it’s invite-only, there’s less seller saturation. Translation: if you’re in, you stand out.
- Shopify-Friendly – Got a Shopify store? Target’s partnership with Shopify makes onboarding simpler for eligible sellers.
- Category Growth Potential – Target’s seeing major momentum in home goods, food, and essentials. If you sell in those lanes, it might be time to start strategizing.
But Don’t Dust Off the Welcome Mat Just Yet
This isn’t a marketplace where you can just set up shop and wing it. Target is looking for brands that match its reputation—high-quality products, strong fulfillment, and customer experience that fits their brand promise. It’s not for everyone, but it is a space worth watching if you’re serious about long-term growth.
Selling on Multiple Channels? We’ve Got Your Back
Whether you’re already juggling Amazon, Walmart, Shopify, and more—or planning your next marketplace move—Ordoro helps keep it all together. With multi-channel inventory sync, automated shipping, and fulfillment tools that scale with you, we make sure your operations are ready for whatever’s next. Let’s talk shop and future-proof your marketplace strategy.