Let us say you have built a strong fan following on Facebook via your business fan page. Other than bringing traffic to your webstore, is there an easier way to monetize on this fanbase?  Now there is.

ShopTab is a new way to monetize your popularity on Facebook and to increase your ecommerce sales. ShopTab is a Facebook application that lets your fans browse your webstore catalog and make purchases from within Facebook. The ShopTab app lets you create a facebook “feed” of your product catalog. This is very similar to the Google Products approach that I wrote about a few days ago.

Once you upload your products onto the ShopTab interface, your fans will be able to browse the products directly on Facebook. They are also presented with a “buy now” button and if they click on it, they will be taken to your webstore home page to complete the purchase.


ShopTab costs only $10 a month to list 500 products. This flatfee model is great if you do not like the “percentage of sales” model used by platforms such as eBay and Amazon.

More details about this application can be found here.