The goal of niche marketing is simple, to get your new idea in front of others who may buy it. If there isn’t any competition because you’ve created a unique product or service for your market then you are ahead of the game. Staying there is why any kind of marketing is important but especially when marketing your niche.
Originality is an advantage of niche marketing simple because it allows you to build your customer base by introducing a new and exciting product or service to the public. Your product is new and customers are always on the hunt for something new. Because your product or service is new in your niche, you’ll be able to spend less in advertising because word of mouth and a basic online presence will get your name out there.
Another advantage to the originality aspect is that there is less competition. Take full advantage of it while it lasts because if you have a good or even decent product, someone will surely come along to copy it with a few minor improvements. As your business grows you will already have your brand built so do little to change it. Marketing will always change but keep your niche at the front of a customer’s mind. You never want them to lose focus of the fact that you were “The Original” and in your niche marketing you’ll be sure to remind them of that with every new introduction.
A unique product isn’t the only step in niche marketing. Customer service is a relevant point of your marketing plan. Typically you aren’t setting out to reach the millions of online shoppers and sell every single one; you are happy to have a few consistent customers that help you maintain the business. This allows you to focus your customer service efforts on retaining the ones you have and steadily increasing your base over time.
Use niche marketing to brand your business name into the minds of shoppers to keep them coming back or to get new ones to take notice of your business. Branding your business is easier to do when you have a unique product. Your product or service alone has created interest by being different; capitalize on that as you build your marketing around the product.
You’ve done the easy part, you created something new. Introducing it to the masses will be the hard part and success will be completely dependent upon effective and proper marketing of your niche. Take comfort in knowing it will be a little bit easier for you because you won’t be competing with others like you!