tools of the trade

Figuring out the right niche as an Amazon Seller is only the beginning. Tracking keywords and products, keeping tabs on the competition and tracking your own seller data is all time consuming and difficult. And driving productivity as an Amazon Seller is tough. Here are the tools to make it easy.

1. Unicorn Smasher

unicorn smasher

Unicorn Smasher lets you analyze what’s selling best on Amazon. Product selection can be a challenge for Amazon sellers – Unicorn Smasher offers a full dashboard and comprehensive data so you can learn all you need to know about your target category.

2. Jungle Scout

jungle scout

Jungle Scout offers similar functionality to Unicorn Smasher. It shows you estimated monthly sales, Best Seller Rank, revenue and more; everything can be exported to CSV and plugged into other business tools.

3. AMZShark

niche scout

AMZ shark gives you Amazon SEO, listings, review alerts and pricing functionality. Its Listing Scout feature lets you scope out the competition and identify weaknesses in your own listing. Keyword Explorer finds related keywords for in-depth Amazon SEO.

4. SellerMetrics

seller metrics

SellerMetrics tracks Amazon metrics like sales rank, top percentage rank, reviews and keyword rank position. Subscribers get contextualized charts showing how difficult it is to rank for each keyword, as well as automated search tracking.

5. AMZ Superman

amazon raiders tee

A chrome extension rather than a standalone app, AMZ Superman makes product research easy, offering shortcuts to common functionalities including launching Keepa charts as a popup and launching CamelCamelCamel in the same window.

About The Author:

Richard Bayston is a freelance blogger and copywriter covering tech, digital marketing and content strategy for SMBs. I’ve also been known to write on health and fitness. Find out more: or @RBCopywriting. The rest of my time is spent arguing amicably with my wife and Googling the answers.

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