Black Friday and Cyber Monday just confirmed it: third-party sellers on Walmart Marketplace are crushing it and setting new standards for marketplace success. Walmart hit record-breaking sales over the holiday weekend, and third-party sellers were the MVPs behind that massive 43% sales spike in the Marketplace.
For small and medium-sized businesses, this is your sign—it’s time to jump into the eCommerce big leagues. Whether you’re already in the Marketplace game or thinking about dipping your toes, here’s how you can learn from Walmart’s winning strategy and make it work for your business.
Make Marketplaces Success Work for You
Marketplaces are a goldmine for third-party sellers. Why? Because they give you access to millions of shoppers—without making you do all the heavy lifting to get them to your store. Sites like Amazon, Shopify and Walmart have the trust, the traffic, and the infrastructure. You just need to bring the goods (literally).
Customers Love a Good Deal
Let’s talk value—because that’s what brings shoppers back year after year. Sellers succeeded by offering competitive pricing on products people were already hunting for. It’s not rocket science: good deals + in-demand products = big sales.
Want to sweeten the deal for your customers? Try this:
- Spotlight your best-sellers. Customers are already searching for these, so make them the star of your promotions.
- Bundle it up. Combine complementary products for gift-worthy bundles.
- Use free shipping strategically. Offer it for orders over a certain amount to nudge customers into buying more.
- Track trends and adjust. Use seller tools (or a pro tool like Ordoro) to keep your pricing competitive and your strategy sharp.
Be Reliable (Your Customers Will Thank You)
One thing Marketplace get right? Trust. Shoppers know they’re buying from a reliable platform, and that built-in credibility gives sellers a huge advantage. But even on a trusted platform, your reputation is still in your hands.
To stand out, focus on the fundamentals: keep your shipping consistent, communicate clearly, and aim for top-notch reviews. Pro tip: packaging matters more than you think. A memorable unboxing experience can turn first-time buyers into loyal fans.
Agility is Your Secret Weapon for Marketplace Success
The beauty of being a smaller seller is that you can pivot fast. Stay flexible. Watch your data. Use tools like Ordoro to manage your inventory, shipping, and trends in real time. That way, when the next big sales weekend rolls around, you’re ready to pounce.
Ride the Marketplace Success Wave
Third-party sellers are proving just how much potential marketplaces have—and there’s no reason your business can’t ride the wave, too. Whether you’re looking to expand your reach, simplify your operations, or crush your next holiday sales goals, marketplaces lare where the action is.
And with Ordoro on your side, it’s even easier. We’ll help you streamline inventory, compare shipping rates, and automate the small stuff so you can focus on what really matters: growing your business.
Let’s make this your record-breaking season. Ready to get started?