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Ecommerce Holiday Checklist

Ecommerce holiday planning for 2021 is something you must do to increase revenue throughout the year. Many companies see 40% of their sales during the holiday season. Since COVID-19, the ecommerce sector has grown exponentially and continues to grow – and you definitely do not want to be…

Image Credit: Dorret In the previous part of this blog series, we reviewed the actions businesses should take when preparing for the winter holiday sales in terms of product range and sales channels. This week, it’s time for the field of marketing, which is also extremely important –…

This is totally up the alley of our favorite folks at 37signals. Yesterday, I saw a new advertisement for Sam Adams on TV. In the documentary-style ad, an interviewer asks people how big a company do they believe Sam Adams’ is. Some of the interviewees respond “Sam Adams…

Continuing on my earlier article on communicating simply, here is one more reason why you should always use easy to understand language in all communication. According to Chip & Dan Heath, the authors of Made to Stick, Simplicity is one of the key attributes of ideas that stick.…

Most software is designed to be complex enough. Adding complexity to the buying process just makes it a nightmare for customers. Here is the latest example from Adobe’s Creative Suite 5 product page. Via John Gruber. Complexity is the number one enemy of software designers. This story is not unique…