Customer loyalty isn’t just about points and punch cards anymore—it’s about giving shoppers a reason to stick around instead of ghosting you for the next best deal. And according to a new study, Shopify brands are catching on. Hooked on Perks.
LoyaltyLion’s research found that 88% of Shopify brands say loyalty programs boost revenue, and 65% already have one in place. But while the perks are clear—repeat customers, higher lifetime value, and fewer abandoned carts—many brands are still dragging their feet on launching one.
Loyalty Programs: The Secret Sauce for More Sales
Here’s the deal: shoppers love rewards. Who doesn’t want a little something extra for coming back to a brand they already like? That’s why loyalty programs work—and why brands using them see:
- More Repeat Customers – Give shoppers a reason to return, and they will.
- Higher Spending Habits – Loyal customers aren’t just returning—they’re buying more.
- Free Word-of-Mouth Marketing – Happy, rewarded customers love to share their wins.
And with 36% of brands saying retention is their #1 challenge, keeping customers engaged isn’t just a nice-to-have—it’s a survival strategy.
So Why Isn’t Every Brand Doing This?
For all the benefits, some brands still haven’t pulled the trigger on a loyalty program. The top reasons?
- “It’s too complicated to set up.” (24% of brands)
- “We have bigger priorities right now.” (23%)
- “It’s expensive, and we’re not sure where to start.” (22%)
Translation? Some sellers see loyalty programs as a “someday” project rather than a must-have strategy. But with nearly half of brands without one planning to launch in the next year, the tides are turning fast.
How to Build a Loyalty Program That Works
Thinking about launching your own? Here’s how to do it right:
- Make it simple – If customers can’t figure it out in seconds, they won’t bother.
- Offer real value – Make rewards meaningful enough to drive repeat purchases.
- Track what matters – Keep an eye on retention, purchase frequency, and engagement.
Bottom line? Loyalty programs aren’t just about rewarding customers—they’re about keeping them from running off to your competitors. And with retention becoming the name of the game in eCommerce, the brands that invest in keeping customers happy will be the ones that thrive.
Final Thoughts on Hooked on Perks
Loyalty programs are one of the best ways to keep customers coming back—and more brands are jumping on board. If you’re not thinking about how to build customer retention into your business strategy, now’s the time.
And while you’re at it—is your fulfillment strategy as strong as your loyalty game? Ordoro helps eCommerce businesses streamline shipping, inventory, and order management so you can keep customers happy after they hit “buy.” Let’s chat!