Amazon’s Counterfeit Crackdown on counterfeit products just hit a major milestone. In 2024 alone, the eCommerce giant seized over 15 million fake items—thanks to a serious boost in AI-powered brand protection. And while “counterfeit crime unit” sounds like something out of a procedural drama, the impact on legit sellers is very real—and very welcome.
Why It Matters for Real Brands
If you’re a seller who plays by the rules, you’ve probably felt the sting of counterfeit competition. Shady listings undercutting your prices, knockoffs confusing your customers, and the headache of trying to keep your storefront clean. Amazon’s recent progress helps level the playing field by booting out the bad actors and spotlighting authentic brands.
AI Is Doing the Heavy Lifting
Amazon’s new tools are stopping over 99% of suspected counterfeits before brands even report them. That means fewer imposters on your listings and more trust from buyers. Plus, with fewer infringement reports needed, your time and energy stay focused where it should—growing your business.
More Protection, Less Hassle
With tools like Brand Registry, Transparency, and Project Zero, Amazon’s making it easier for brands to protect their products and reputation. If you haven’t tapped into these programs yet, it might be time. They’re designed to help sellers like you stay ahead and stay protected.
A Safer Marketplace Is a Stronger One
This crackdown isn’t just about stopping the bad guys—it’s about creating a better experience for sellers and buyers alike. And when marketplaces prioritize trust and authenticity, everyone wins.
Want to Streamline Your Operations While Amazon Handles the Fakes?
With Ordoro, you can centralize your shipping, automate fulfillment, and keep your inventory in check—all while knowing Amazon’s got your back on brand protection. Book a time to chat and see how we help eCommerce sellers run smarter, smoother businesses.