When a commerce summit lands in your city, you show up. When that summit is BigSummit, packed with smart operators, enterprise brands, and platform executives rethinking how eCommerce actually works, you clear your calendar and listen closely. Ordoro was in the room this week, and this is what we saw heard and learned at BigSummit 2025. We may not have laced up for the BigSweat run (word on the street is the Texas heat turned it into more of a sauna than a jog), but we soaked up plenty from two full days of packed sessions. Whether it was agentic commerce, storefront personalization, smarter fulfillment, or just how fast AI is changing the game, the message was clear. What used to be considered advanced is now just the starting line.
Your Storefront Is Now Your Data
Travis Hess, CEO at Commerce, kicked off the main stage with a message that hit directly at the heart of what eCommerce is becoming. Your storefront is no longer your website. It is your data. Shoppers are not browsing category pages anymore. They are asking questions. Sometimes with their voice. Sometimes through a chatbot. Soon, it will be AI agents negotiating and filtering options on their behalf. If your data is not structured, enriched, and visible, you might as well be invisible.
Michelle Suzuki, who now leads acquisition strategy at Feedonomics, built on that vision with a deep dive into what she called “agentic commerce.” She described a world where AI agents are doing the searching, comparing, and decision-making for consumers. Your brand’s data does not just power your ads anymore. It is your store. And if that data is not clean, consistent, and complete, you are simply not in the conversation.
Feedonomics Debuted Something Big
Dmitriy Ryzhiy from Feedonomics made waves with the launch of Feedonomics Surface, a new self-service feed tool built for BigCommerce merchants. This tool lets sellers get products live on Google and Meta in minutes using guided onboarding, AI categorization, and pre-built feed templates. No spreadsheets or dev time required.
More advanced capabilities are coming soon, including support for multiple data sources, deeper transformation tools, and pre-publish diagnostics. These will be offered through paid plans, but the message was clear. Fast onboarding and accessible tools are the future.
Dmitriy also showcased enhancements in AI product enrichment, schema mapping, automated attribute correction, and rule-based order orchestration. With logic for routing orders based on inventory or shipping zones, Feedonomics is now powering decisions, not just listings.
The Front End Gets a Glow-Up
When Sharon Gee and Alan Pledger hit the stage to demo Makeswift, they did more than just talk about flexibility. They showed it. In real time, they spun up a sleek, on-brand landing page using nothing but a visual editor and a little creativity. No code, no backlog, no waiting around for a dev to get back from lunch. Just fast, intuitive storefront editing that actually works the way merchants need it to.
Then came John McCann with some news that got a few relieved nods from the crowd. If you are still running on Stencil, you’re not stuck in the past. BigCommerce is bringing its modern design system, Mixed Rhythm, to Stencil themes. That means more visual control, updated components, and a smoother UX without the pain of a full rebuild. A serious upgrade without the usual renovation dust.
Built for the Ones in the Weeds
We couldn’t hit every session, but even a skim through the BigSummit agenda made one thing obvious, this event was built for people doing the work and not just whiteboarding strategy.
Operators from AS Colour, SoloStove, and Reevlyst kept it real. Instead of buzzwords, they shared how they’re navigating B2B challenges, using AI to personalize at scale, and keeping their tech stacks agile without turning them into a tangled mess.
Heather Hershey from IDC brought the heat with her session on autonomous commerce. Her warning? Complexity isn’t going away. Either you build for automation now or get buried in manual tasks later.
Everywhere you looked, sessions dove into real challenges: smarter fulfillment flows, sharper email strategy, storefront UX that actually converts, and how to get your product data into shape before it breaks your business. It wasn’t about “the future” in a vague sense. It was about what you need to solve right now.
Guy Kawasaki on Courage and Regret
Before the lights dimmed on BigSummit 2025, Guy Kawasaki left us with something that hit a little harder than expected. Reflecting on the biggest regrets people share later in life, he said:
Try something and fail
Guy wasn’t glorifying failure. He was pointing out the cost of standing still. In a space moving this fast, waiting for perfect conditions is its own kind of risk. Try something. Learn from it. Then try again, better. It was a simple message, but the perfect reminder that no tool, no platform, no trend will ever replace bold ideas and the guts to act on them. That quote is going to stick with us for a while.
And Now Back to the AC After BigSummit 2025
BigSummit delivered big insights and even bigger conversations. What we saw heard and learned at BigSummit 2025 made one thing clear: modern commerce depends on smart infrastructure and flexible tools, which is exactly what we build at Ordoro. We were glad to be there, proud to see Austin host this kind of event, and even happier to get back indoors where the temperature does not feel like a warehouse oven. Until next time.