Thanksgiving 2023 wasn’t just a feast for foodies—it was a buffet for ecommerce, too. U.S. consumers spent $6.1 billion online this Thanksgiving an 8.8% increase from last year. Here’s the real takeaway: 59.5% of those purchases happened on mobile devices showing the future of mobile shopping trends.
That’s right—your customers aren’t braving the Black Friday crowds anymore. They’re lounging on their sofas, scrolling, and buying with just a few taps. Let’s explore what this means for your ecommerce business and how you can capitalize on the mobile shopping revolution.
The Rise of Mobile Shopping
Thanksgiving has gone mobile. Half of online sales were completed on smartphones this year, and it’s not hard to see why. With mobile-friendly websites, speedy checkout options, and the convenience of shopping anywhere (even mid-gravy-pour), consumers are turning to their phones as their go-to shopping hub.
This shift isn’t just about technology—it’s about psychology. Mobile shopping fits seamlessly into the lives of busy customers. They can shop while watching the game, waiting for dinner to cook, or winding down after dessert. The easier you make it for them, the more likely they are to hit “Buy Now.”
What This Means for Your Business
The explosion of mobile shopping is great news for ecommerce brands—if you’re prepared for it. Here’s how to make sure your business is mobile-ready:
- Optimize for Mobile
Your website should load quickly and look flawless on any screen. Slow load times or clunky interfaces? Those are deal-breakers for today’s shoppers. - Streamline the Checkout Process
Mobile shoppers love convenience with fast and easy checkout. Offer guest checkout, minimize form fields, and integrate with mobile payment options like Apple Pay and Google Pay. - Invest in Retargeting Ads
Mobile users are more likely to browse and bounce. Retargeting is key to bringing them back. Serve up ads with irresistible offers to turn window shoppers into buyers. - Plan for High Demand
With mobile commerce booming, your inventory management and fulfillment processes need to keep up. Tools like Ordoro can help you track stock in real time, streamline shipping, and ensure every order is handled smoothly.
The Future of Couch Commerce
As consumers continue to prioritize convenience, mobile shopping will only grow. Optimizing your eCommerce experience for mobile users positions you to capture a larger slice of the holiday sales pie.
Ready to streamline your operations and serve the mobile-first shopper? Ordoro can help you manage inventory, shipping, and everything in between. Get started today.