Shopping cart abandonment can be caused by a variety of reasons. This Q3 2009 Forrester study conducted across 3,332 online customers shows that high shipping and handling costs could be a major reason for the abandonment. The study also shows that especially women shoppers are interested in “window shopping” and would…
Often customers adds items into their shopping cart, and then just abandon the cart and leave the site without making the purchase. According to a study conducted by marketingsherpa in 2006 across 1,100 ecommerce businesses, the average shopping cart abandonment rate was 60%. Do you know what your…
Every one talks about the importance of email marketing. Here is an article that lists 30 useful email marketing apps. I guess this is why my inbox gets filled with unsolicited marketing emails that I delete without even opening them. When it comes to email marketing, which tool…
Copyblogger has a great article with 11 tips on how to write great headlines. A must read for anyone interested in publishing articles of any form. Why does this matter for small businesses? Because, these are great insights the business owners can use for blogging, and for writing…
According to Wall Street Journal, Black Friday e-commerce sales rose by 11% compared to last year. But that statistic includes giant retailers like Amazon. What about the SMBs? Did they really gain during Black Friday? At least based on the numbers shared by Lexiconn (a company that hosts…
Here is a set of 7 tax tips for small businesses – from American Express open forum Pay out the bonus/commission related accrued expenses before March 15th to recognize them for tax purposes. Utilize the up to $250,000 tax deductions on capital expenditure (Section 179) Hire a tax specialist…
Intuitively, you would expect SaaS based technology to drive efficient use of resources and utilities which in turn drives sustainability. Chris Thorman gives this intuition some credibility
It’s impossible to run a company these days without an investment in technology, which can take your operations to another level. But how do you do it economically and without wasting extra cash on needless tech services or products? That’s a question many small businesses are asking, in…
Wall Street Journal tells the story of voluntary adviser groups that offer advice to small businesses. This is a great opportunity for business owners. Some small-business owners say their firms are surviving tough economic times thanks in part to advisory boards they regularly turn to for fresh perspectives…