Marketing tips from successful companies

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Here is a 2 minute video mashup,  from Inc magazine, of a collection of interviews about marketing. My favorite is the quote from Tony Hsieh of Zappos.

Zappos – the hot e-commerce company with 11 million customers – was acquired by Amazon recently for a valuation of $928 million.

Tony’s approach to marketing?

Our philosophy is to take most of the money that we would’ve spent on marketing, and instead put it into the customer experience, and let our customers do the marketing for us through word of mouth.

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