4 Magic Words – You, New, Free, Guaranteed

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Free Shipping

Great article from Mark Hayes at Shopify about the 4 Magic words that increase sales.

As an example, a retailer in the Northwestern US offers free shipping on some orders. The retailer first offered free shipping for orders of $50 or more. On average shoppers spent a little more than $50 on the site.

In November 2012, the policy changed, so that free shipping required a minimum $75 purchase. The retailer’s average order rose to nearly $80. People spent more just to get something ‘free’ – so consider offering free shipping after a certain purchase threshold on your ecommerce store.