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Bonobos’ Outsourced Fulfillment Strategy

  Recently, I had the opportunity to chat with Bryan Wolff, CFO at Bonobos, and most notably, the company’s first customer as well as one of the very first investors. I wanted to understand how Bonobos’ fulfillment strategy has grown up with the company. As most of you probably know by now, Bonobos is killing […]

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Customer Success: NYC Longboards

Interview with Molly Vinpa, Owner of NYC Longboards What products do you sell?  When did you get started? We started 3 years ago, selling custom-complete longboards (skateboards) and accessories. We started small and local, in the NYC market. The local response was great, but we felt that we could reach a much broader market if we sell […]

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Customer Success: Taste of Texas

Interview with Lisa Blackard, Executive Chef at Taste of Texas Restaurant How did you get started with your business? What products do you sell? The Taste of Texas restaurant has been in business for 35 years. And we would often get requests from customers all over the US to ship our items to them. Seeing how our brand had organically […]

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4 Magic Words – You, New, Free, Guaranteed

Great article from Mark Hayes at Shopify about the 4 Magic words that increase sales. As an example, a retailer in the Northwestern US offers free shipping on some orders. The retailer first offered free shipping for orders of $50 or more. On average shoppers spent a little more than $50 on the site. In […]

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Customer Story: Handmade Peaces

Sharon Kuslaka noticed something missing in the various home parties she had been attending. While the types of products she was being exposed to were finely crafted and very diverse, they all appeared to be imported from other countries. Where was the American-made stuff? How could the USA not be represented at these types of […]

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Customer Success: Swing Set Mall

Interview with Glenn and Lori Stockton, Owners of Swing Set Mall How did you get started with your business?  What products do you sell? In 1986, we started a business on the side, doing wholesale distribution for a line of playground structures. The idea first occurred to us when we bought a swingset for our kids. Pretty […]

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How we got a terrible review on the Shopify appstore

Customer reviews can make or break your business. Today we received two great reviews on the Shopify appstore and we’re thrilled about it! Wow, what a great experience! Now that we’ve been using it for a few weeks, not only are we seeing the abilities it has but our vendors are also loving the simplicity of the […]

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Customer Success: Wigs US

Interview with Greg Warrington, Owner of Wigs US How did you get started with your business? In 2007, my wife and I began discussing what we wanted to do for our life after the Marine Corps. We came to the conclusion that we no longer wanted to work for other people. Rather, we wanted to run our […]

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Customer Success: Ethereal Decor

Interview with Cynthia Oliver, Owner of Ethereal Decor Tell us about your business.  What products do you sell? We started our business in 2002 in Bridgeport, CT.  We sell wholesale, high-end event decorations and home décor products, specializing in chandelier replacement crystal prisms and crystal chains. Our signature product is Swarovski crystal custom length chains for home […]

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Customer Success: Prescribed for Life

Interview with Benton Tait, Owner of Prescribed for Life Tell us about your business.  What products do you sell? We offer diet, health and nutritional products and bulk ingredients to online retail customers and to retail outlets. Besides our own site pforlife.com (built on Bigcommerce), we also promote our products on Amazon, with much success. We have some products on eBay but, have […]

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