Here’s a stat that deserves a slow clap: most consumers are willing to pay 25% more for brands they love and trust.
And with all the tariff noise in the air lately? This couldn’t be better timing. Yes, import costs might be climbing. Yes, supply chains are doing their usual dance. But if you’ve built a brand that customers genuinely love? You might be sitting on a loyalty cushion that could absorb the hit.
Turns Out, Loyalty Pays—Literally
This study spanned the U.S., U.K., and Australia, and the takeaway was loud and clear: shoppers stick with the brands they trust—even when prices go up.
In the U.S., 74% of consumers said they’d keep buying from their go-to brand, even if prices rose. That’s not just retention—that’s resilience.
What earns you that kind of customer loyalty?
- Consistency is king – Deliver the same quality every time.
- Experience matters – Shipping, returns, support—it all adds up.
- Story sells – Personality, nostalgia, branding—they remember it.
It’s strongest in categories like gaming, fitness, jewelry, and electronics, but let’s be real—every seller benefits from being the brand shoppers choose first (and last).
What This Means for Sellers Facing Higher Costs
Between tariffs, shipping changes, and global sourcing drama, prices aren’t always under your control. But your customer relationship? That’s yours to own.
And if buyers are telling us they’ll pay more for a brand they trust, that’s a green light to:
- Stop obsessing over the lowest price. Start focusing on consistency.
- Invest in operational excellence. Good fulfillment is good branding.
- Keep communication clear. Loyal customers don’t like surprises—unless it’s a thank-you note or a bonus sticker.
The brands that ride out cost increases are the ones that already earned their customers’ confidence.
Trust Is the New Margin
Here’s the real takeaway: when your operations are tight and your customer experience is strong, you’ve got more than just loyal customers—you’ve got flexibility. Remember: Consumers Are Willing to Pay 25% More for Brands.
So yeah, tariffs might rise. But your customers? They’re still ready to hit “buy”—as long as you give them a reason to. Chat with an Ordoro expert and see how smarter shipping, inventory, and automation can help you become that brand.