Remember when online shopping meant opening your laptop, typing in a web address, and patiently clicking through a product catalog? Yeah… that was about five TikTok trends ago. If you want to keep up with today’s shoppers, it’s time to get your store ready for the social commerce boom.
Today’s shoppers? They’re discovering products between dance challenges, unboxings, and #ShopWithMe reels. One second they’re watching a puppy video, the next they’ve bought three skincare serums and a tumbler.
Social commerce (buying straight from Instagram, TikTok, YouTube, and more) is already here. And according to DHL’s brand-new E-Commerce Trends Report 2025, 70% of global consumers expect to shop primarily through social media by 2030.
That’s a huge shift. But it’s also a massive opportunity for sellers who get in early and get smart.
Why More Shoppers Are Buying Through Social Media
Shoppers trust what they see from creators more than traditional ads and they love convenience even more. DHL’s report calls out how fast this behavior is accelerating: discovery and checkout are happening in the same scroll. Shoppers want to move from a short video or influencer post straight to “buy now,” without hopping over to another site.
And it’s not just a niche trend, it’s generational. A recent Accenture study found that 64% of Gen Z and 62% of Millennials in the U.S. have already purchased directly through social platforms, compared to just 38% of Gen X. This is where the next generation of buying power is heading.
What started with beauty and fashion is spreading fast. Home goods, gadgets, pet products. More categories are finding their place in the social shopping space. And as platforms like TikTok Shop and Instagram Checkout continue to improve, this is only going to accelerate.
What This Means for Your Store
Social commerce is an entirely new kind of sales channel. And it comes with a different rhythm than traditional eCommerce.
Products can go viral overnight. Orders can spike in a matter of hours. And customer expectations for fast fulfillment and real-time inventory accuracy are sky-high.
If your back office isn’t keeping pace, if inventory isn’t synced or if social orders aren’t flowing smoothly into your fulfillment workflow, you risk disappointing your customers and losing momentum just as your brand starts to take off.
Getting Your Store Ready to Sell on Social
Getting started with social commerce doesn’t have to be complicated. You don’t need to overhaul your business or turn into an influencer.
Begin by making key products shoppable where your audience already spends time—whether that’s Instagram, Facebook, or TikTok. Partner with creators in your niche and start testing which types of content drive not just clicks, but actual sales.
But the real key is making sure your operations are ready to scale with the demand. If you’re manually juggling social orders, or if inventory isn’t up to date across all channels, things can get messy fast—especially when a post starts driving serious volume.
Stay Ahead of What’s Next
Social commerce is one of many trends changing how customers shop and how merchants sell. If you want to get your store ready for the social commerce boom, now is the time to start. Whether you are exploring new sales channels or watching how buying behavior evolves, it pays to keep your back office flexible and your operations ready to adapt.
If you are thinking about what is next for your business or how to prepare your fulfillment workflows for whatever comes your way, talk to an Ordoro expert. We stay close to the latest trends in eCommerce and can help you build a strategy that is ready for the future.