Shopify shoppers are ready for summer and they are putting their carts where their vibe is. Shopify’s Summer Sales Trends Are In. Here Is What Merchants Should Watch. And it is clear that customers spent May stocking up on everything from breadmakers to pool skimmers to group tents and pizza pans. (Apparently, this is the summer of outdoor fun and carbs.)
These are clear seasonal trends, and if you sell anything remotely summer-adjacent, this is your cue to lean in. Even if you do not, these patterns give a great signal for where consumer energy is headed right now — and what you can plan for in the coming weeks.
What Shopify Shoppers Are Buying Right Now
According to Shopify’s May data, here is what was flying off the virtual shelves:
- Breadmakers (up 533%)
- Cookware & bakeware sets (up 266%)
- Pizza pans (up 115%)
- Pool skimmers (up 479%)
- Pool toys (up 411%)
- Group tents (up 438%)
- Camping cookware & cots (up 86% and 82%)
- Landscaping plants (up 260%)
- Inflatable kayaks (up 172%)
- Modular bookcases (up 232%)
In short: backyards, beaches, books, and baking are big this season.
What This Means for Your Store
Even if you are not selling pool noodles or pie pans, there is a clear signal here: shoppers are in summer mode and spending on experiences, home upgrades, and “little luxuries.”
If you can tie your products to summer living, entertaining, or outdoor fun, now is the time to:
- Feature them in your marketing
- Adjust your inventory and promotions
- Make sure your fulfillment can keep up with seasonal spikes
And do not stop at the obvious. Even if you are not selling tents or pool floats, think about where your products fit in the summer story your customers are telling. Are you selling items for entertaining? Travel? Home refresh? Self-care? Tie that into your marketing.
And think ahead, what will your customers want next as summer hits full swing and starts to wind down? Back-to-school, cozy home, early gift buying. It all starts sooner than you think. The more you plan now, the smoother your season will be.
Stay Stocked, Stay Smooth
Seasonal surges are great for sales, but they can also turn your back office into a scramble if you are not ready.
Talk to an Ordoro expert. We will help you keep your inventory flowing and your orders shipping, so you can ride the summer wave, not wipe out.