Picture this. Your customer just hit complete order. The order confirmation is in. They are excited. Maybe they even told a friend about it. And you know what they are going to do next? Click that tracking link. And not just once. Most customers check it multiple times while they wait. If that link sends them to a boring carrier tracking page, that is a missed opportunity. Replace Boring Carrier Tracking with Branded Tracking Pages for eCommerce. Instead of handing that moment over to a shipping carrier, you can turn it into a branded experience that drives sales and builds loyalty using Ordoro’s Branded Tracking Pages.
What Are Branded Tracking Pages?
A Branded Tracking Page lets you customize what your customers see when they check their order status. Instead of landing on a shipping carrier’s generic page, they will see a page that looks and feels like your store.
This is your chance to extend the experience beyond the sale. Customers are already checking their tracking page. Why not use that moment to build more connection with your brand?
With Ordoro’s Branded Tracking Pages, you can:
- Reinforce your brand after the sale
- Answer common questions (returns, FAQs, delivery info)
- Highlight products and drive repeat sales
- Keep customers engaged with your store and socials
Think of it like this: every time your customer clicks “track order,” they are coming back into your ecosystem. It is a simple way to turn those clicks into loyalty and revenue, not just a plain shipping update.
The Secret Power of Your Tracking Page
Your tracking page is one of the most viewed parts of the buying journey. It is one of the few pages customers actually seek out and revisit several times.
That makes it a golden opportunity.
Every time your customer clicks “track order,” they are already thinking about your brand. A boring carrier page ends that conversation. But a Branded Tracking Page continues it.
It reminds customers why they chose your store in the first place. It answers questions before they turn into support tickets. And it sparks those valuable repeat purchases that help your business grow.
A simple change. A better experience. And one of the easiest ways to turn post-purchase clicks into long-term loyalty.
And the best part? It is quick to set up and easy to update any time.
How to Get Started
Ready to turn your tracking page into a branded experience your customers will love? Good news, getting started is simple.
- Already on Shipping Premium?
You can start customizing your tracking page today:
Settings > Profiles > Branded Tracking Page
Need a hand? Check out our step-by-step support guide. - Not on Shipping Premium yet?
If you would like to add Branded Tracking Pages to your account (and unlock other advanced shipping tools), just reach out to your Account Manager. We would love to help you get started.
Your tracking page is a moment your customers are already engaging with. Why not make it one more reason they love shopping with you? Branded Tracking Pages are a small change that can make a big difference and we are here to help you make the most of it.
A Small Change That Builds Big Loyalty
Your tracking page is a moment your customers are already engaging with. You can let that moment pass or you can turn it into an experience that builds loyalty, drives new sales, and keeps your brand front and center. Branded Tracking Pages are an easy way to do exactly that.
A small change. A better experience. And another tool in your toolkit for building a business your customers love. Turn “Where’s my order?” into “I can’t wait to order again.”
Find out how in our support doc or reach out to an Ordoro expert. We’re here to help you turn clicks into loyal customers.