Another day, another eCommerce rebrand. But this one’s worth a second glance. BigCommerce just rolled out its new identity as Commerce.com, part of the BigCommerce Rebrand to Commerce.com in 2025 that signals more than just a name change. And while they didn’t show up with cupcakes, they did bring some powerful friends: Feedonomics and Makeswift. Together, they’re pitching a future-forward ecosystem that’s all about flexibility, AI, and keeping your storefront one step ahead of how customers actually shop now.
More Than a Rebrand, It’s a Rethink
This isn’t your average coat-of-paint rebrand. Commerce.com is BigCommerce saying, “Hey, the way people buy things is changing fast, and we’re not going to sit still.”
They’ve bundled three core tools:
- BigCommerce: The eCommerce engine you know, now with a sharper focus on flexibility, modularity, and open architecture.
- Feedonomics: The behind-the-scenes magician making sure your product data is clean, optimized, and AI-friendly across every selling channel.
- Makeswift: The visual builder that helps teams create beautiful storefronts fast, without sacrificing customization or involving a full dev team.
They’re calling it “agentic commerce,” which is a fancy way of saying: AI isn’t just browsing anymore. It’s discovering, recommending, and buying. All without your customer ever visiting your homepage.
Sounds Cool, But What Does This Mean for Me?
If you sell online, here’s what matters: commerce is moving toward AI-assisted everything. Search, product discovery, recommendations, purchases, it’s all being reshaped by tools that operate faster than a human ever could.
That means your product data needs to be sharp. Your storefront has to be flexible. And your backend needs to be ready for an invisible customer journey.
In practical terms:
- AI might recommend your product before the shopper knows they want it.
- You may never see that shopper until the sale is already done.
- You still have to fulfill like a pro and keep inventory accurate.
That’s where your operations have to be rock solid.
They Handle Discovery. You Handle Delivery.
Commerce.com is focused on helping your product get discovered. That’s huge. But if you can’t ship it on time, keep stock levels synced, or automate returns without losing sleep, none of that discovery turns into repeat business.
This is your reminder to:
- Sync inventory across every channel where customers find you
- Automate shipping workflows so fulfillment doesn’t slow you down
- Give your ops team tools that scale with your storefront, not against it
And if that sounds like a tall order, Ordoro’s built exactly for that.
In Case You Skimmed (No Judgment)
The BigCommerce rebrand to Commerce.com in 2025 brought its smartest tools to the front. Feedonomics powers discovery. Makeswift powers design. And together, they’re going all in on an AI-first ecommerce future.
Your job? Make sure your backend is just as ready as your front end.
Let’s get you set up. Book a demo and see how we help you stay nimble while the rest of commerce reinvents itself.
And hey!. We can’t wait to attend BigSummit next month and be front row to bring you the latest from the Commerce.com universe. Stand by.