Source Signup is one of the biggest tipping points for e-commerce. Persuading users to sign up and log in gives you access to way better tracking so you can improve your personalization efforts, and it gives you more data about your customers. Additionally, if you have social network…
Imagine walking into a store to find that only the products that interested you were displayed. From the magazine rack through clothing to the food hall, the store was laid out to reflect your tastes and interests. You’d go back, right? You’d buy, right? In an e-commerce store,…
If you’re one of the thousands of ecommerce stores online that’s solely competing on price…well…I feel for you. And at the end of the day, after you all fight each other, Amazon probably takes your lunch. Ouch. Stop Building an Ecommerce Store and Focus on Building a Brand…
Google Analytics can be your best friend in e-commerce. It gives you a huge amount of information on your site and your customers, letting you trace where they come from, what they do and how they interact with your site. Winning at e-commerce means knowing your customers and…
A successful marketing strategy is all about targeting the right audience. When you know which customers are worth most to your business, what products they’re most likely to buy, and how much they’re likely to spend, you know everything you need to build a winning business strategy. And…
Etsy is the visible face of artisanal e-commerce. With 1.6 million stores selling over 35 million products, it’s thriving, and some of its best sellers are easily matching independent e-commerce for sales and revenue. But whether your business relies on Etsy, you use it as a side channel…
Checkout experience makes or breaks e-commerce success because it speaks directly to all your most important metrics: customer acquisition cost (CAC) and lifetime value (LTV). The average cart abandonment rate across e-commerce is 68%. For every user who moves from putting an item into the cart to actually…
The following is a guest post from Joanna Alter, Co-marketing Manager at Yotpo Customer reviews are much more than words on a screen. They are a critical asset for any online business because they address major pain points for store owners and shoppers alike. Customer reviews improve key eCommerce metrics…
A great unboxing experience will boost your content marketing efforts, drive engagement, increase sales, as well as improve the way your customers feel about your product. First, though, what is unboxing?
Many ecommerce merchants use Amazon as a sales channel for a variety of completely justifiable reasons. If it isn’t the fact that they’ve got a massive audience of product hungry customers, it might be because of Fulfillment By Amazon (FBA), their own fulfillment service. But those last two…