Google’s Matt Cutts recently announced that they may be introducing a new ranking factor into the Google ranking algorithm. The new ranking factor has to do with how fast a site or page loads. For beginners, WebPageTest.org is a free site that helps you determine the bottlenecks on your…
Shutl is a UK company that provides same day delivery service for customers within 10 miles of your ecommerce warehouse. Interesting idea if you have many “local customers” buying from your site.
Nielsen regularly publishes a list of the top online retailers based on various parameters. It is interesting to see webstore conversion ratios of 25% and above. Particularly since the average conversion ratio according to Forrester Research is 3% – “eCommerce conversion rates continue to hover at 3%, and…
Here is a revealing interview with the founder of Blinds.com. The webstore was launched in 1996 to sell window blinds online and today earns $50 million in annual revenues. And all of that with zero debt, and zero inventory. Remarkable! My key take aways from the 7 page…
Shopping cart abandonment can be caused by a variety of reasons. This Q3 2009 Forrester study conducted across 3,332 online customers shows that high shipping and handling costs could be a major reason for the abandonment. The study also shows that especially women shoppers are interested in “window shopping” and would…
Often customers adds items into their shopping cart, and then just abandon the cart and leave the site without making the purchase. According to a study conducted by marketingsherpa in 2006 across 1,100 ecommerce businesses, the average shopping cart abandonment rate was 60%. Do you know what your…
Recently, I linked to an article by Darpan Munjal on what causes customers to leave your ecommerce site thus lowering your webstore conversion ratio. Here is another article from Practical ecommerce that lists 10 tips to improve the webstore conversion ratio. Having a clutter-free, user-friendly website is also important…
Intuitively, you would expect SaaS based technology to drive efficient use of resources and utilities which in turn drives sustainability. Chris Thorman gives this intuition some credibility
It’s impossible to run a company these days without an investment in technology, which can take your operations to another level. But how do you do it economically and without wasting extra cash on needless tech services or products? That’s a question many small businesses are asking, in…