An annual survey conducted by Sterling Commerce highlights the increasing demand for an integrated shopping experience across multiple retail channels. According to the survey results from January 2009 – 57% of ecommerce customers wanted the ability to return items to a store after purchasing them online. (The number…
The original article is behind the pay wall. You can access the Comscore press release mentioned in the article here. Below are my findings from the two articles – Online sales for the 2009 holiday season (November 1 – December 24) was $27 billion. This is a 5%…
Just yesterday I wrote about some of the leading ecommerce stores being down during the holidays. This just in. The Yahoo! Stores has been down since about 3:00 pm PST today. For latest news go to Yahoo! Small Business System Status web page. Update: Yahoo reported that this issue…
Amazon, Wal-mart and Gap were all affected by a hacker attack on the west-coast internet traffic. Folks attempting last-minute shopping at Amazon, Wal-Mart, the Gap, and the travel site Expedia were ankled by outages and slow web browsing as a result of the DDoS attack. Other websites impacted…
Here is a slide show that explains search engine optimization in very simple terms. Well written and comprehensive. If you are a newbie to SEO, this is a good place to start.
Recently, I read an interesting interview of Patrick Byrne, the CEO of Overstock.com. He suggests that women customers (presumably on his site) are more sensitive to shipping charges than men. He also suggests an interesting way to offer more free shipping – Women [customers] care about the two…
A few days ago, I wrote about using videos on your webstore. Here is a good set of tips to using product photographs on your webstore. The key is to understand your customer and to learn what kind of images tell your story. The kind of images a…
A study from Forrester, released last month, highlights the usage of video for product marketing on e-commerce websites. 68% of the leading ecommerce websites use video. However, only 16% of the consumers claim to watch these videos. But once they watch it, 64% say they found the video…
A couple of weeks ago, FedEx announced SenseAware, a new shipment tracking sensor that allows you to track the exact condition of the shipment using the following information – Precise temperature readings Shipment’s exact location (GPS based) When a shipment is opened or if the contents have been…