The American workforce now has the most individuals over the age of 65 since 1970. This can be attributed to the stock market drop of 2001 and the recession the country is now climbing out of. These successive hits to the economy affected many pensions and retirement funds…
In marketing, a push promotional strategy is a method of achieving sales that is driven largely by “taking” products to people through retailers or wholesalers. Manufacturers such as Nokia will offer discounts or subsidies on their products to retailers like Best Buy and Target, who then have an…
On April 5, President Obama signed the Jumpstart Our Business Startups (JOBS Act) into law. The piece of legislation has many provisions that small businesses will find useful. The act promotes a strong pro-entrepreneurship agenda by making it much more simple for your company to remain private or,…
It’s safe to say that Treasury Secretary Tim Geithner has a lot on his plate. Between debating the finer points of market segmentation and looking for a solution to the United States’ stagnant economy, he has about 1000 protesters showing up in his driveway. On May 20, about…
Many estimates have been made as to the number of advertising messages the average American sees each day and the numbers range from about 150 to 5000. It is hard to pin the exact number down because it is hard to define what an advertising message is. When…
SpaceX made one giant leap for commercial space travel on May 31 when their Dragon capsule returned to Earth after a momentous trip to the international space station. The trip was the first commercial space launch ever and the company has been commissioned by NASA to fly 12…
“Integrated operations” is a term that gets thrown around a lot in the oil and gas industry, but it can be useful whether you’re pumping oil or programming software. The term describes companies that combine two or more operations or divisions to create one cohesive unit. The idea…
New York recently signed into law a bill that will create “New Benefit Corporations” or companies that are not only responsible for maximizing profits but also maximizing social and environmental good. New York is now the seventh state to enact such legislation. The law hearkens back to the…
We’ve all heard the statistics about how small businesses account for the lion’s share (99.7 percent) of employer firms in the United States. The idea that small businesses will save America’s listless economy is bandied about by television pundits and politicians from both sides of the political divide,…