This is a no-brainer for every ecommerce merchant. Upload your product information into Google Product Search. It’s free, and will improve the chances of your product showing up during Google search. Google Product Search lets online shoppers compare products and their prices across multiple online retailers. Some of…
Following are our 10 most popular blog posts from last year – based on page views. Thank you to all our readers for the continued support. On free shipping, women customers, and measurement-driven-marketing : Statistics on free shipping policies for ecommerce merchants. Article also discusses the large percentage…
Just yesterday I wrote about some of the leading ecommerce stores being down during the holidays. This just in. The Yahoo! Stores has been down since about 3:00 pm PST today. For latest news go to Yahoo! Small Business System Status web page. Update: Yahoo reported that this issue…
Here is a list of the small business e-commerce blogs that I regularly read. I plan to update this list often and not let this be a static blog post. Practical Ecommerce – They regularly review shopping cart solutions. The site also has guest articles from e-commerce experts.…
In this article I will explain the standard terminology used to describe early payment discounts. I will then present a simple approach towards deciding whether to use early payment discounts. What does “2/10 net 30” mean? Early payment discounts are often described using a phrase like “2/10 net…
A few days ago, I wrote about using videos on your webstore. Here is a good set of tips to using product photographs on your webstore. The key is to understand your customer and to learn what kind of images tell your story. The kind of images a…
Cost of money refers to the average interest rate at which you are able to borrow money. Think of the cost of money as the rent you have to pay for using someone else’s money. Yes, there is a cost of money even if you are using all…
A study from Forrester, released last month, highlights the usage of video for product marketing on e-commerce websites. 68% of the leading ecommerce websites use video. However, only 16% of the consumers claim to watch these videos. But once they watch it, 64% say they found the video…
Inc magazine has an article that discusses a 2009 study about the cyber security policies of small businesses. The study was conducted by the National Cyber Security Alliance (NCSA) co-sponsored by Symantec The article suggests that “when it comes to cyber security, the majority of the country’s small businesses…