Good article at the American Express Open Forum on the benefits of Groupon for small businesses. Here is how Groupon works – (paraphrased from their webpage) Each day we feature something cool to do at an unbeatable price. You only get it if enough people join that day……
Continuing on my earlier article on communicating simply, here is one more reason why you should always use easy to understand language in all communication. According to Chip & Dan Heath, the authors of Made to Stick, Simplicity is one of the key attributes of ideas that stick.…
Warren Buffet offers many great lessons that every small business owner can adopt. My favorite – Talk and write like a human. Don’t embrace corporate speak. The conversational tone with your customers will help them relate to you better. Make them feel like they are doing business with a…
Most software is designed to be complex enough. Adding complexity to the buying process just makes it a nightmare for customers. Here is the latest example from Adobe’s Creative Suite 5 product page. Via John Gruber. Complexity is the number one enemy of software designers. This story is not unique…
Great advice from one of the greatest entrepreneurs ever – Even in a big business like the Virgin Group, I sit down now and again and sign every single cheque that goes out, and I ask my managing directors to do the same. For a month. Sign everything…
This business week article discusses how to build a good credit history and a credit line once you restart your small business after declaring bankruptcy. The key take aways are – Approach lenders at community banks who evaluate your application by sitting down and talking with you, looking at…
Wall Street Journal has a good set of articles in their How to Guide for Small Businesses section. Here is an article on how to choose a bank for your small business. Most small business owners have an option of choosing between a large national bank and a small…
Every small business owner who is looking for a shopping cart for their ecommerce business is faced with hundreds of options. According to Practical eCommerce magazine, there are about 500 ecommerce shopping cart solutions. How do you decide which one is right for you? This is my attempt…
This is a no-brainer for every ecommerce merchant. Upload your product information into Google Product Search. It’s free, and will improve the chances of your product showing up during Google search. Google Product Search lets online shoppers compare products and their prices across multiple online retailers. Some of…
Following are our 10 most popular blog posts from last year – based on page views. Thank you to all our readers for the continued support. On free shipping, women customers, and measurement-driven-marketing : Statistics on free shipping policies for ecommerce merchants. Article also discusses the large percentage…