Copyblogger has a great article with 11 tips on how to write great headlines. A must read for anyone interested in publishing articles of any form.

Why does this matter for small businesses? Because, these are great insights the business owners can use for blogging, and for writing email marketing messages. With the information overload we encounter, user attention has become a very valuable commodity. If you cannot engage the reader in the first microsecond, your likelihood of getting their attention diminishes drastically.

Use these 11 ideas while writing blog headlines. Use them while writing email subject lines. Good writing is not just for copywriters – it is an art than every business owner must master to succeed.