Todd Morris, CEO & Founder of BrickHouse Security, was one of the speakers at the Internet Retailer Conference.   He communicated an interesting perspective as a current online retailer and a past ‘evil software vendor’.   Here is a glimpse of the software vendors’ ‘Top Secret’ dictionary which may come in handy:

Software term vs. What it really means

  • Unique architecture = Requires consulting
  • Optimized database  = Closed
  • Innovative = Alpha
  • Paradigm shifting = Huge training costs
  • Robust = Bloated and slow
  • Cost Effective = You get what you pay for
  • Lean code = Missing features
  • Industrial-strength = Too complex to document
  • CRM = Can’t really measure
  • ERP = Every report possible