Todd Morris, CEO & Founder of BrickHouse Security, was one of the speakers at the Internet Retailer Conference. He communicated an interesting perspective as a current online retailer and a past ‘evil software vendor’. Here is a glimpse of the software vendors’ ‘Top Secret’ dictionary which may come in handy:
Software term vs. What it really means
- Unique architecture = Requires consulting
- Optimized database = Closed
- Innovative = Alpha
- Paradigm shifting = Huge training costs
- Robust = Bloated and slow
- Cost Effective = You get what you pay for
- Lean code = Missing features
- Industrial-strength = Too complex to document
- CRM = Can’t really measure
- ERP = Every report possible