Why did NetSuite buy OrderMotion?

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NetSuite’s Brandon Jenkins explains why they bought the order management company Order Motion.

via MultiChannel Merchant

Here is a transcript –

We believe the heart of etail and retail and delivering on the omni-channel promise is order management. If retailers execute flawlessly on order management, they are going to have great success with their consumers, build loyalty and build their brand. We wanted to bring on a company like Order Motion that is focused on order management 24/7 and bring that talent into NetSuite to continue the developments and advancements around order management.