Incorporated in 2010 and based in Austin, Ordoro is a 5-star rated ecommerce logistics platform used by prosperous SMB ecommerce merchants to run their orders, catalog, and suppliers. 

Moreover, Ordoro deals with everything that occurs after a customer clicks checkout on the retailer’s website: print packing lists and freight labels, sync inventory levels, handle drop shipping, direct customers, manage suppliers, etc. As a result, thousands of retailers have made billions of dollars worth of purchases and have shipped millions of packages through Ordoro. 

Ordoro’s services involve international freight, end-to-end order administration, origin services, trade acquiescence, warehousing, logistics engineering and solution design, hub services, and stock chain technology solutions. At the heart of Ordoro’s offering is a global cross-functional ability to manage clients’ orders from origin to final goal via a robust global network, comprising merchants operating like large-scale organizations, but at a portion of the cost.  


The GoodFirms team interviewed Ordoro’s CEO, Jagath Narayan, who describes the software and explains the features that enable it to stand unique amongst its competitors.

Starting with the interview, Jagath Narayan mentions that he and his co-founders launched this company ten years ago. As a CEO, Jagath is also in charge of the product roadmap along with the other hats he wears.

Talking about the objective behind the inception of Ordoro, Jagath cites that he holds 20 years of experience in supply chain management, and his first corporate job was at Blue Yonder, an enterprise supply chain software company. He helped large Fortune 100 corporations – GM, Chrysler, Kia, and solved complex supply chain problems around order fulfillment, inventory management, and demand forecasting. 

During that time, he had a thesis that even smaller businesses – like typical Shopify merchants – have many of the same problems that these giant corporations face, albeit at a smaller scale, but they cannot afford millions of dollars worth of software and systems to solve those problems. 

Therefore, he decided to distill down some critical workflows into an easy-to-use, low price point, pay-as-you-go software, which can be an opportunity for him to create his own company.  Ergo, Jagath did some research on this with his co-founders, confirmed the thesis, and launched Ordoro in 2010. 

Since then, Ordoro has grown organically through word-of-mouth driven by customer referrals and 5-star user reviews across the web.

Talking about Ordoro’s features, Jagath beams that the software helps clients monitor their order fulfillment and inventory management tasks. As a result, Ordoro helps streamline clients’ business operations and automate many of their workflows. This, in turn, enables business people to eliminate all the typical operational problems they would start experiencing otherwise. 

It is imperative to help business owners scale their businesses because shipping and inventory problems directly affect their brand reputation and stall their respective business growth. The last task any business owner wants is to ship the wrong product to the customer or take an order for a product out of stock. Ordoro helps these business people stay organized so that they don’t have to worry about those issues and instead focus on growing their online presence. 

The founders have designed Ordoro with a deliberate focus on optimizing business workflow and experience a seamless shipping process that saves manufacturers time for other matters. The below-mentioned features make Ordoro unique from other software –

  • It quickly creates shipping labels and branded packing records in triple-digit shipments within a couple of clicks. As manufacturers print, streamline their workflow even more with the direct-to-printer option, a way of sending labels to their printer in an instant. There are no more PDFs and additional clicks required.
  • It accelerates the business process by configuring Shipping Presets that auto-fill shipping parameters when creating labels. Or go a step further and practice Automation Rules that act on orders the second they hit.
  • As merchants import orders into Ordoro, it automatically or manually assigns filterable tags and searches to view every shipment’s status and activity, all within a single interface. The app also auto-audits clients’ orders, documenting actions and conferring a timeline for each.
  • Ordoro gets along with all primary shipping conveyors by integrating and selecting UPS, USPS, FedEx, DHL International, Canada Post, or Amazon Seller Accomplished Prime account and utilizes each provider’s multiple internal and international shipping methods.

Likewise, there are many other features of Ordoro, which can be helpful to business people to manage their inventory stock. Thus, running as a one-stop app for tackling the shipping operations of all clients’ business carriers, from online marketplaces like eBay and Amazon to carts like BigCommerce and Shopify, endows Ordoro to tap into the list of best inventory management software amongst enlisted ones at GoodFirms. 


In conclusion, Jagath mentions that Ordoro’s business model runs on 100% monthly recurring revenue. That means all clients are repetitive. The organization doesn’t require an annual contract with any of the clients. They are free to cancel any time. 

Moreover, Jagath also adds that he took that approach because he wants customers to stay for the software and customer service quality and not because they get locked up into an annual contract. That approach has paid off in the long run because that compelled him to take the difficult path and do the hard work in creating a great product and a great organization.

Besides this, Jagath divulges that he will try to stay in front of these systemic changes through regular conversations with clients, partner with key players in the industry, and build a strong team that can innovate rapidly. Shopify and Amazon have transformed the front end of ecommerce for SMBs. Therefore, Ordoro’s goal is to bring the same level of change to the operations side of SMB ecommerce. No matter how business owners ship their products or where they ship them from, Ordoro will be there to help them streamline their operations.

Thus, having read the summary mentioned above from Jagath Narayan’s interview, one can also learn more about the Ordoro software from the detailed interview published at GoodFirms.

Who Wrote this Article?

About GoodFirms

Washington, D.C.-based GoodFirms is a maverick B2B research and reviews firm that aligns its efforts in finding the software delivering unparalleled services to its clients. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

About the Author

Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C.-based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers to shape every company’s performance and key attributes into words. She firmly believes in the magic of words and equips new strategies that work, always with ideas, something new to carve, and something original to decorate the firm’s identity.