If you’ve ever wondered whether the item your customer received was actually yours, you’re not alone. That question has haunted sellers using Fulfillment by Amazon (FBA) for years. With the Amazon fulfillment updates of 2025, including the end of commingled inventory and major upgrades to global logistics, Amazon is finally giving sellers more control over how their products are stored, shipped, and fulfilled.
At Amazon Accelerate 2025, two major updates dropped that could reshape how you manage fulfillment across your channels:
- Amazon is ending commingled inventory, putting control back in your hands
- Amazon rolled out Global Warehousing and Distribution (GWD) and new upgrades to Multi-Channel Fulfillment (MCF) to support sellers beyond the Amazon marketplace
In other words, Amazon is making moves to win over multi-channel sellers, and these tools are designed to help you run leaner, smarter, and with more control.
Amazon Is Ending Commingled Inventory. Here’s Why That’s a Big Deal.
Commingled inventory, sometimes called stickerless inventory, has been a long-standing sore spot for brands. Under this system, Amazon pooled identical SKUs from different sellers. If someone else sold the same product you did, Amazon could ship theirs instead of yours.
The problem? If that product was a counterfeit or a return in bad condition, your brand took the hit.
Now, Amazon is officially phasing it out. Sellers will need to apply FNSKU labels so that each shipment is clearly tied to their own inventory. No more mystery swaps.
What it solves:
- Prevents your product from being mistaken for someone else’s
- Reduces counterfeit risk
- Gives customers a more consistent brand experience
This is a major trust move from Amazon and a win for sellers who care about quality control.
The Other Big Announcement: Amazon’s Fulfillment Tools Just Got a Lot More Seller-Friendly
Amazon also introduced upgrades to their logistics stack, aimed at giving you more control, whether you sell on Amazon or not.
Global Warehousing and Distribution (GWD)
This new service lets you send bulk inventory to global Amazon warehouses, where it can sit until you’re ready to move it into FBA or fulfill from another channel.
If GWD sounds familiar, it’s because it’s a cousin of Amazon Warehousing & Distribution (AWD), another logistics program focused on long-term domestic storage and flexible replenishment. If you’re already using AWD through platforms like Ordoro, you’re ahead of the game.
GWD helps with:
- Managing international logistics
- Reducing customs complexity
- Storing product closer to demand
Multi-Channel Fulfillment (MCF)
MCF isn’t new, but it’s getting serious upgrades. Amazon now supports faster delivery and easier integration with other platforms like Shopify, Walmart, and even Shein. That means you can use Amazon’s fulfillment network for orders placed anywhere not just on Amazon.
It’s Amazon’s way of saying, “We’ll still ship your stuff, even if you sell it elsewhere.”
What Problem Does This Actually Solve?
If you’re selling across multiple channels, fulfillment quickly becomes a mess. Inventory gets split, shipping timelines vary, and you risk overselling or running out at the worst possible moment.
These updates help with exactly that:
- You can fulfill orders from multiple platforms through one streamlined network
- You gain control over where your inventory lives and who handles it
- You reduce the risk of brand damage caused by commingled inventory
In short, Amazon is finally helping sellers avoid problems it used to create.
Why This Matters for You (Even If You Don’t Use FBA)
Let’s be real. Not every business wants to build their entire fulfillment strategy around Amazon. But if you use Amazon at all, or you’re considering expanding internationally, these changes matter.
They show that Amazon is:
- Taking seller feedback seriously
- Trying to support growth beyond its own marketplace
- Competing with other logistics players like ShipBob, Flexport, and Shopify
This is your signal to start rethinking how your fulfillment works, how it scales, and whether your current setup gives you the flexibility you need.
If you’re using a platform like Ordoro, which already integrates with AWD and supports multi-channel workflows, you’re already in a strong position to take full advantage of what comes next.
Frequently Asked Questions
What is commingled inventory on Amazon?
Commingled inventory is when Amazon pools identical products from multiple sellers in the same fulfillment center. When a customer places an order, Amazon ships whichever version is closest, regardless of who sent it.
Why is Amazon ending commingled inventory in 2025?
Amazon is ending the practice to reduce counterfeits, improve quality control, and give customers a more consistent experience. It also gives sellers more control over their own inventory.
What is Amazon Global Warehousing and Distribution (GWD)?
GWD is a new Amazon logistics program that lets sellers bulk-ship inventory to Amazon warehouses around the world. That inventory can be held until it’s needed, then moved into FBA or fulfilled through other channels.
What is the difference between AWD and GWD?
AWD (Amazon Warehousing & Distribution) focuses on long-term, domestic storage and flexible restocking to FBA or third-party locations. GWD (Global Warehousing & Distribution) is aimed at international inventory management, especially cross-border fulfillment and customs handling.
Can I use Amazon’s fulfillment network for non-Amazon orders?
Yes. With Multi-Channel Fulfillment (MCF), you can use Amazon’s network to fulfill orders from Shopify, Walmart, Shein, or your own eCommerce store.
Does Ordoro integrate with AWD or MCF?
Yes. Ordoro was one of the first platforms to integrate with Amazon Warehousing & Distribution (AWD) and supports workflows across FBA, MCF, and other 3PLs. That means you can centralize inventory, route orders smartly, and stay flexible as Amazon’s tools evolve.
Talk to a Pro
At Ordoro, we’ve always believed you should control your own fulfillment, and the Amazon fulfillment updates of 2025 make that more possible than ever.
If you’re selling across channels, using multiple warehouses, let’s talk. We’ll help you build a fulfillment workflow that works on your terms, not Amazon’s.
Talk to an eCommerce pro today and get ready for what’s next.