Adobe just dropped its 2025 holiday forecast, and the takeaway is loud and clear. Shoppers are spending big, shopping smarter, and doing it all from their phones. This year’s online holiday spend is expected to hit $253.4 billion in the U.S. That’s a 5.3% jump from last year, but it’s not just the total that matters. These holiday eCommerce trends for 2025 are about how people are buying and that could shift your whole game plan.
Your Customers Are Shopping From Their Phones
Adobe predicts that 56.1% of all holiday orders will happen on mobile. That’s more than half of your potential customers skipping desktops and heading straight to checkout from their pockets.
It means people are browsing your listings while waiting in line, scrolling through options in bed, and hitting “buy now” from the backseat. If your store doesn’t play well with mobile, you could lose the sale before it even starts.
And They’re Using AI to Find You
Shoppers aren’t just searching. They’re asking AI assistants for gift ideas, product comparisons, and the best deals of the day. Adobe found that AI-driven traffic to retail sites is up 520% year over year and climbing fastest in the 10 days before Thanksgiving.
This isn’t just a cool stat. It’s a signal that product discovery is changing — and merchants who rely on solid SEO and well-placed ads need to adapt quickly.
How to Stay Ahead of the Holiday Rush
Here’s what you should be thinking about right now:
- Make your listings mobile-friendly. Fast, clean, and scrollable wins the sale.
- Prep for AI discovery. If your product info isn’t structured, you’re not showing up in AI searches.
- Get fulfillment ready. Mobile shoppers don’t wait. If you promise 2-day delivery, you need to mean it.
If you’re using Ordoro, you’re already ahead. We help streamline your backend so your frontend can shine. Sync inventory, automate shipping, and scale operations without breaking a sweat.
Frequently Asked Questions
How much are consumers expected to spend this holiday season?
Adobe forecasts $253.4 billion in online holiday sales in the U.S. in 2025.
Why does mobile matter so much this year?
More than half of purchases are expected to happen on phones. That’s a huge shift toward on-the-go buying behavior.
What role does AI play in eCommerce this season?
AI tools like ChatGPT are helping customers find gifts, compare products, and discover new brands. Retailers need to structure product data to stay visible.
When should I expect the traffic surge?
Expect peak activity in the 10 days before Thanksgiving, with Cyber Week driving a massive chunk of sales.
What’s the risk if I’m not ready?
Shoppers will bounce. Delayed shipping, clunky mobile pages, or poor search visibility could cost you big during the busiest season of the year.
Get Your Holiday Ops in Shape
This isn’t about chasing trends. It’s about meeting customers where they are — on mobile, in AI-driven search, and ready to click “buy” fast.
Ordoro gives you the tools to keep up and stand out. From syncing listings to shipping on time, we’ve got your back so you can focus on selling more and stressing less.
Let’s make this your smoothest holiday season yet. Talk to one of our eCommerce pros today.
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