Customer Story: Discover how DiscountFlies.com, a customer-focused fly fishing supply store, streamlined their fulfillment process, simplified inventory management, and found true partnership in Ordoro’s support team during their first weeks on the platform.
Using Ordoro Since: 2025 · Switched From: ShipStation
COMPANY STATS
Industry: Fly Fishing Supplies
SKUs: ~250
Sales Channel: Direct via Website
Employees: Small Family-Run Team
Website: www.discountflies.com
COMPANY INFO
Based in Colorado, DiscountFlies is a family-owned business built by passionate fly fishers who believe high-quality flies shouldn’t break the bank. Their mission is simple: provide premium “fly shop quality” flies at affordable prices so anglers can spend more time on the water and less time worrying about gear. With over two decades in the game, they have built a loyal community by hand-selecting durable and effective patterns that deliver unbeatable value, one cast at a time.
Other important things to know about DiscountFlies:
- They’ve been proudly serving anglers since 1999 with a deep focus on quality and affordability.
- Their inventory includes hundreds of fly patterns for trout, bass, panfish, saltwater species, and more.
- Orders typically ship the same or next business day to keep customers ready for their next trip.
- They offer curated collections for specific regions, hatches, and destinations to simplify selection for beginners and pros alike.
- Guides and outfitters rely on DiscountFlies for bulk pricing and dependable quality.
- Their blog and resources help educate customers on fly selection, fishing techniques, and seasonal trends.
“The software does everything we need it to do: order fulfillment, inventory, and shipping. It does all these things well. The software is intuitive. Perhaps more important, the support team is the best I’ve ever experienced.”
Challenges Before Ordoro
Before Ordoro, DiscountFlies was managing their fulfillment process manually. While their system worked for a time, it became clear that growing order volume and inventory complexity were beginning to stretch their existing tools. They needed a better way to streamline shipping and stay on top of inventory without overwhelming their small team.
How Did Ordoro Help?
DiscountFlies came to Ordoro looking for a way to simplify operations and scale without adding overhead. Within weeks, they were up and running and already seeing real improvements in how they manage their orders and inventory.
So, what Ordoro features have made the biggest impact?
- Shipping & Fulfillment
DiscountFlies now handles all of their shipping workflows directly in Ordoro, replacing multiple tools with one easy-to-use dashboard. - Inventory Management
By syncing inventory automatically across channels, they no longer worry about overselling or scrambling to update stock. - Automation Rules
Shipping presets and custom tags help them move faster and reduce repetitive tasks so they can focus on the next cast instead of the next click. - Customer Support
The DiscountFlies team called our support the best they have ever experienced. Quick answers, real humans, and no copy-paste scripts. Just real help from people who care.
You feel like a partner for our business, and we are grateful for you.”
Built to Support Growth
At Ordoro, we are always evolving based on what our customers need. From onboarding to ongoing support, our team listens closely and builds tools that make day-to-day operations smoother for growing ecommerce businesses.
While DiscountFlies.com is still early in their journey with us, their feedback has already reinforced what we aim for: intuitive software, strong support, and a true sense of partnership. That is the kind of relationship we are proud to build with every customer.