Nearly every six months, it’s as if another social media platform is praised as the social-media-marketing-messiah. It’s rapidly picked up by consumers, and must be added to your social media mix or you’ll lose out. You’re probably familiar with Snapchat by now, and it’s starting to follow the same sort of…
Shopping cart abandonment is one of e-commerce’s biggest revenue leaks. It dwarfs even bounce rate: Bounce averages 55% across industries; cart abandonment is around 68%, depending on survey and industry area. That’s more than two-thirds of potential revenue pouring out the funnel. How can we arrest at least…
Amazon is an e-commerce platform. But it’s also a search engine, one that’s uniquely attuned to the needs of e-commerce sellers and buyers. It’s like the Google of buying stuff online. And unlike Google no-one Amazons things to answer a question or browse. Amazon search is for people…
Business growth comes from making data-backed choices and monitoring the results. Otherwise you’re flying blind. Trouble is, while everyone knows that, most of us aren’t looking at the right numbers. Many of us default to easily-accessible vanity metrics, tracking page-views or other numbers that don’t really tell you…
Customers have come to expect free shipping when shopping online and use it has a determinant of where they shop. According to online shoppers, free shipping is the most valued factor of the online shopping experience. What’s even crazier is the psychological effect that free shipping has on…
Figuring out the right niche as an Amazon Seller is only the beginning. Tracking keywords and products, keeping tabs on the competition and tracking your own seller data is all time consuming and difficult. And driving productivity as an Amazon Seller is tough. Here are the tools to…
Social buy buttons look pretty cool from an e-tailer’s point of view. They offer you the chance to take channels like Instagram, Twitter and the mighty Pinterest and cut out a couple of big funnel stages. ‘From a standpoint of an ad placed on a site like Facebook…
Folks, the emerging trend toward social commerce (sometimes referred to as contextual commerce) may have taken a recent hit. But is it a reason to worry? Twitter’s “buy” button, created in partnership with Stripe Relay, has been somewhat abandoned by the social media company in favor of other,…
Amazon Sellers have access to one of the biggest marketplaces in the world and they’re selling through the most trusted online marketplace in the USA. That makes up for a lot. But using someone else’s platform to sell does come with some disadvantages. Tracking customer data is a…
AMP stands for Accelerated Mobile Pages. An AMP page loads faster and is simpler and cleaner for a better mobile reading experience. It’s designed to meet the challenge of native apps and still provide the benefits of an open web. Google cautions us that AMP isn’t designed for…