Just as the name implies, a visionary company has vision. They will trudge ahead despite the doubters and aren’t known for giving up. With every new product release is a plan for the next improved version. They never stop reinventing but their brand never changes. A visionary company…
Sometimes referred to as your sales funnel, or “money that is on the way”, pipeline management is simply a way of managing potential sales by cultivating relationships with consistent follow up and keeping those potential customers aware of product updates until they are ready to make a purchase.…
We’re thrilled to announce that one of our most common feature requests is now a full-fledged feature! As of today, Ordoro is fully integrated with eBay. Now, you can integrate your eBay store into Ordoro’s powerful order and inventory management application. To get a sense of how this…
The goal of niche marketing is simple, to get your new idea in front of others who may buy it. If there isn’t any competition because you’ve created a unique product or service for your market then you are ahead of the game. Staying there is why any…
Being a constantly growing and evolving industry, eCommerce is definitely something you want to keep your eyes on. Consumers trust online purchases because they are automated and have been working with companies like PayPal for years. After the recession, shoppers also started altering their buying habits and doing…
Do you know what your market needs? When you’ve finished development on a product and its ready to be released to your customers, the only left to do is market it. Does this mean simply writing up a description of your product and putting it up on your…
As of last month, Google Trusted Stores is officially out of beta; the program helps increase consumer confidence while shopping online with participating merchants. When merchants meet the requirements, they are able to display the Google Trusted Stores badge on their eCommerce web site. Google Trusted Stores: An…
Any retail outlet will tell you that the only thing harder than getting a customer through the door the first time is getting them back for a second time. Marketing isn’t just about the one-off purchase—it’s about nurturing your customers over a lifetime of purchases, and relying on…
In marketing, a push promotional strategy is a method of achieving sales that is driven largely by “taking” products to people through retailers or wholesalers. Manufacturers such as Nokia will offer discounts or subsidies on their products to retailers like Best Buy and Target, who then have an…