Update: We originally published this article in 2012 with a discussion of financial transaction taxes and market segmentation theory. This updated guide focuses on…
Update: We originally published this article in 2012 as a broader discussion about the importance of brands. This updated guide focuses on eCommerce brand…
Update: When we originally published this article in 2012, we described price optimization as finding the highest price a business could charge while still…
Update: When we originally published this article in 2012, we described price optimization as finding the highest price a business could charge while still…
Update: When we originally published this article in 2012, we described price optimization as finding the highest price a business could charge while still…
Update: We originally published this article in 2010 to discuss how personal a shipment notification email should feel. The tools have changed, but the…
Good article at the American Express Open Forum on the benefits of Groupon for small businesses. Here is how Groupon works – (paraphrased from…
Update: We originally published this article in 2010 with several ideas for selling leftover holiday merchandise. Some of those resources are no longer available,…
Update: We originally published this article in 2010 when retailers were beginning to connect online shopping with in-store returns. Today, this option is commonly…
Update: We originally published this article in 2009 to explain the basics of search engine optimization. Search engines and online shopping have changed considerably…