A few days ago, I wrote about using videos on your webstore. Here is a good set of tips to using product photographs on your webstore. The key is to understand your customer and to learn what kind of images tell your story. The kind of images a…
A study from Forrester, released last month, highlights the usage of video for product marketing on e-commerce websites. 68% of the leading ecommerce websites use video. However, only 16% of the consumers claim to watch these videos. But once they watch it, 64% say they found the video…
Shutl is a UK company that provides same day delivery service for customers within 10 miles of your ecommerce warehouse. Interesting idea if you have many “local customers” buying from your site.
According to Wall Street Journal, Black Friday e-commerce sales rose by 11% compared to last year. But that statistic includes giant retailers like Amazon. What about the SMBs? Did they really gain during Black Friday? At least based on the numbers shared by Lexiconn (a company that hosts…
Yesterday, I wrote about a WSJ article on charge-back related fraud. Later on, it occurred to me that some of the charge-backs by the customers may be unintentional, caused by the customer not recognizing the vendor name / transaction in the credit card statement. One of the stories…