Penetration pricing is usually the method that is used when a business introduces a new product. This technique allows a business to introduce a product at a lower price point in hopes of attracting new customers. This is a good strategy for business owners to use if they…
According to a study by William Sherrard, professor of information and decision systems at San Diego State, retailers and e-tailers have almost universally liberalized their return merchandise policies. Many retailers have adopted a policy that the customer is always right and, therefore, if the customer doesn’t want what…
Drop shipping and using a ship to order system for all of your shipping needs has many benefits. This method of order fulfillment can dramatically reduce the amount your company has to spend on inventory management and can result in happier customers. Drop shipping, also known as ship…
In an article on CNBC, hedge fund manager Renee Haugerud said she expects the price of many types of consumer goods to skyrocket in the coming months. Everything from toothpaste to aspirin to ice cream will see an increase she said. And it’s all due to one thing:…
When goods are to be shipped in a temperature controlled environment, typically refrigerated at or above freezing point, an attachable terminal refrigeration system is used which is known as the clip on unit once the goods are received and off the shipping vehicle. Examples of the type of…
Outsourcing has long been a touchy subject for businesses in the United States. When manufacturing jobs began leaving U.S. shores for sites abroad, there was an outcry that it was going to destroy the middle class, lower the quality of the goods we purchase and strengthen our competitors.…
According to Nedra Kline-Winreich, author of multiple books on the subject, social marketing was established in the 1970s. This type of marketing aims to achieve a specific type of behavior in order to create some sort of social good. Philip Kotler and Gerald Zaltman defined social marketing as…
Centralized organization can be defined as a hierarchy decision-making structure where all decisions and processes are handled strictly at the top or the executive level. Managers and employees lower in the chain of command are limited in the decision-making processes and can rarely implement new processes that veer…
How to dropship? What is dropshipping? If you are new to ecommerce, these are some of the questions you most likely are struggling with. In this short video tutorial, Naruby explains 3 simple steps involved in setting up your own online store with full dropshipping capabilities. Dropshipping 101 can’t…