This article was originally written in December 2009. I am in no way affiliated to badcustomer.com, and my goal is to keep this article neutral. In December 2010, Las Vegas Sun reported that FTC is suing the parent company of badcustomer.com. Please see the update at the bottom…
In this article I will explain the standard terminology used to describe early payment discounts. I will then present a simple approach towards deciding whether to use early payment discounts. What does “2/10 net 30” mean? Early payment discounts are often described using a phrase like “2/10 net…
A few days ago, I wrote about using videos on your webstore. Here is a good set of tips to using product photographs on your webstore. The key is to understand your customer and to learn what kind of images tell your story. The kind of images a…
Cost of money refers to the average interest rate at which you are able to borrow money. Think of the cost of money as the rent you have to pay for using someone else’s money. Yes, there is a cost of money even if you are using all…
A study from Forrester, released last month, highlights the usage of video for product marketing on e-commerce websites. 68% of the leading ecommerce websites use video. However, only 16% of the consumers claim to watch these videos. But once they watch it, 64% say they found the video…
A couple of weeks ago, FedEx announced SenseAware, a new shipment tracking sensor that allows you to track the exact condition of the shipment using the following information – Precise temperature readings Shipment’s exact location (GPS based) When a shipment is opened or if the contents have been…
Inc magazine has an article that discusses a 2009 study about the cyber security policies of small businesses. The study was conducted by the National Cyber Security Alliance (NCSA) co-sponsored by Symantec The article suggests that “when it comes to cyber security, the majority of the country’s small businesses…
Wall Street Journal reports the story of a few startups that are competing against eBay. These companies do it by choosing a niche and then differentiating within that niche via a higher quality service. Here are the sites listed in the article – and the niche they specialize in.…
WebsiteGrader.com is an easy to use, free, quick health checkup for the SEO rank of your website. Their algorithm identifies the low-hanging fruits than you can easily pluck, to take your site ranking up a few notches. But just like many things in life, this one too should…