Social buy buttons look pretty cool from an e-tailer’s point of view. They offer you the chance to take channels like Instagram, Twitter and the mighty Pinterest and cut out a couple of big funnel stages. ‘From a standpoint of an ad placed on a site like Facebook…
Folks, the emerging trend toward social commerce (sometimes referred to as contextual commerce) may have taken a recent hit. But is it a reason to worry? Twitter’s “buy” button, created in partnership with Stripe Relay, has been somewhat abandoned by the social media company in favor of other,…
Amazon Sellers have access to one of the biggest marketplaces in the world and they’re selling through the most trusted online marketplace in the USA. That makes up for a lot. But using someone else’s platform to sell does come with some disadvantages. Tracking customer data is a…
AMP stands for Accelerated Mobile Pages. An AMP page loads faster and is simpler and cleaner for a better mobile reading experience. It’s designed to meet the challenge of native apps and still provide the benefits of an open web. Google cautions us that AMP isn’t designed for…
Each week, we publish a mishmash of ecommerce related, insight infused articles for you to smash through. Just as we collect business information across all of a merchant’s channels in a single place, we’re doing the same for ecommerce related content from a variety of top-tier content creators. If…
Source Signup is one of the biggest tipping points for e-commerce. Persuading users to sign up and log in gives you access to way better tracking so you can improve your personalization efforts, and it gives you more data about your customers. Additionally, if you have social network…
Imagine walking into a store to find that only the products that interested you were displayed. From the magazine rack through clothing to the food hall, the store was laid out to reflect your tastes and interests. You’d go back, right? You’d buy, right? In an e-commerce store,…
If you’re one of the thousands of ecommerce stores online that’s solely competing on price…well…I feel for you. And at the end of the day, after you all fight each other, Amazon probably takes your lunch. Ouch. Stop Building an Ecommerce Store and Focus on Building a Brand…
Google Analytics can be your best friend in e-commerce. It gives you a huge amount of information on your site and your customers, letting you trace where they come from, what they do and how they interact with your site. Winning at e-commerce means knowing your customers and…
A successful marketing strategy is all about targeting the right audience. When you know which customers are worth most to your business, what products they’re most likely to buy, and how much they’re likely to spend, you know everything you need to build a winning business strategy. And…