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NetSuite’s Brandon Jenkins explains why they bought the order management company Order Motion. via MultiChannel Merchant Here is a transcript – We believe the heart of etail and retail and delivering on the omni-channel promise is order management. If retailers execute flawlessly on order management, they are going…

A product champion is someone who sees value in a product, and creates and develops the product in a systematic fashion. The product champion entices decision makers to invest, sell or promote the product. The product champion also keeps the product in consumer’s minds. So what kind of…

What is Consumer Goods Marketing? Plain and simple it’s the promotion of your products aimed directly at the public. Rather than promoting your product to organizations that sell the product for you, marketing is directed to the individual buyer. With consumer goods marketing, your strategy will be different…