The goal of niche marketing is simple, to get your new idea in front of others who may buy it. If there isn’t any competition because you’ve created a unique product or service for your market then you are ahead of the game. Staying there is why any…
The total amount of ecommerce retail sales in the United States was $54.8 billion in the second quarter of 2012 according to the U.S. Census Bureau. Ecommerce has fundamentally changed the way business is conducted all over the globe, but many ecommerce merchants are still fumbling around with…
As of last month, Google Trusted Stores is officially out of beta; the program helps increase consumer confidence while shopping online with participating merchants. When merchants meet the requirements, they are able to display the Google Trusted Stores badge on their eCommerce web site. Google Trusted Stores: An…
I stumbled across this article on Intelligent Supply Management, and I realized that all companies – big or small – are dealing with the same problem when it comes to order management. The way I see it, in order management, there is one important action and that is…
Let us say you have built a strong fan following on Facebook via your business fan page. Other than bringing traffic to your webstore, is there an easier way to monetize on this fanbase? Now there is. ShopTab is a new way to monetize your popularity on Facebook…
Wall Street Journal discusses different ways to deal with excess holiday merchandise. Sell via consignment stores – What are consignment stores? These are stores that will hold your inventory for you and sell it at a lower price. They take a percentage of the sales revenue. You still…
Every small business owner who is looking for a shopping cart for their ecommerce business is faced with hundreds of options. According to Practical eCommerce magazine, there are about 500 ecommerce shopping cart solutions. How do you decide which one is right for you? This is my attempt…
This is a no-brainer for every ecommerce merchant. Upload your product information into Google Product Search. It’s free, and will improve the chances of your product showing up during Google search. Google Product Search lets online shoppers compare products and their prices across multiple online retailers. Some of…