A few days ago, I wrote about using videos on your webstore. Here is a good set of tips to using product photographs on your webstore. The key is to understand your customer and to learn what kind of images tell your story. The kind of images a…
Cost of money refers to the average interest rate at which you are able to borrow money. Think of the cost of money as the rent you have to pay for using someone else’s money. Yes, there is a cost of money even if you are using all…
A study from Forrester, released last month, highlights the usage of video for product marketing on e-commerce websites. 68% of the leading ecommerce websites use video. However, only 16% of the consumers claim to watch these videos. But once they watch it, 64% say they found the video…
Inc magazine has an article that discusses a 2009 study about the cyber security policies of small businesses. The study was conducted by the National Cyber Security Alliance (NCSA) co-sponsored by Symantec The article suggests that “when it comes to cyber security, the majority of the country’s small businesses…
Wall Street Journal reports the story of a few startups that are competing against eBay. These companies do it by choosing a niche and then differentiating within that niche via a higher quality service. Here are the sites listed in the article – and the niche they specialize in.…
Google’s Matt Cutts recently announced that they may be introducing a new ranking factor into the Google ranking algorithm. The new ranking factor has to do with how fast a site or page loads. For beginners, WebPageTest.org is a free site that helps you determine the bottlenecks on your…
Shutl is a UK company that provides same day delivery service for customers within 10 miles of your ecommerce warehouse. Interesting idea if you have many “local customers” buying from your site.
Most small business owners know about PCI Data Security Compliance which requires them to follow 12 stated safeguards to protect the credit card information of the consumers. Here is an article that highlights two sides to this argument. The interviewee, being a PCI compliance consultant, highlights the importance…
Nielsen regularly publishes a list of the top online retailers based on various parameters. It is interesting to see webstore conversion ratios of 25% and above. Particularly since the average conversion ratio according to Forrester Research is 3% – “eCommerce conversion rates continue to hover at 3%, and…