Image Credit: Dorret In the previous part of this blog series, we reviewed the actions businesses should take when preparing for the winter holiday sales in terms of product range and sales channels. This week, it’s time for the field of marketing, which is also extremely important –…
Wall Street Journal recently posted this article in their small business section. The article presents a balanced view of reasons why small businesses are looking to cloud based solutions for their business and why they may be reluctant to make the switch. As of April 2010, only about…
A pretty good, at least fun, video produced by Accenture in which kids explain what “cloud computing” is and why it matters for businesses.
This is totally up the alley of our favorite folks at 37signals. Yesterday, I saw a new advertisement for Sam Adams on TV. In the documentary-style ad, an interviewer asks people how big a company do they believe Sam Adams’ is. Some of the interviewees respond “Sam Adams…
Good article at the American Express Open Forum on the benefits of Groupon for small businesses. Here is how Groupon works – (paraphrased from their webpage) Each day we feature something cool to do at an unbeatable price. You only get it if enough people join that day……
Continuing on my earlier article on communicating simply, here is one more reason why you should always use easy to understand language in all communication. According to Chip & Dan Heath, the authors of Made to Stick, Simplicity is one of the key attributes of ideas that stick.…
Warren Buffet offers many great lessons that every small business owner can adopt. My favorite – Talk and write like a human. Don’t embrace corporate speak. The conversational tone with your customers will help them relate to you better. Make them feel like they are doing business with a…
Most software is designed to be complex enough. Adding complexity to the buying process just makes it a nightmare for customers. Here is the latest example from Adobe’s Creative Suite 5 product page. Via John Gruber. Complexity is the number one enemy of software designers. This story is not unique…
Great advice from one of the greatest entrepreneurs ever – Even in a big business like the Virgin Group, I sit down now and again and sign every single cheque that goes out, and I ask my managing directors to do the same. For a month. Sign everything…